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Why No One Wanted A&W's Third-Pound Burger

Getty
Getty

Americans have loved McDonald’s Quarter Pounder ever since a franchisee introduced the iconic burger to the country in 1972. In the 1980s, A&W attempted to capitalize on the success of the Quarter Pounder—and drum up a little competition for Ronald and friends—by introducing a third-pound burger. The bigger burger gave consumers more bang for their collective buck. It was priced the same as the Quarter Pounder but delivered more meat. It even outperformed McDonald’s in blind taste tests, with consumers preferring the flavor of A&W’s burger.

But when it came down to actually purchasing the third-pound burgers, most Americans simply would not do it. Baffled, A&W ordered more tests and focus groups. After chatting with people who snubbed the A&W burger for the smaller Quarter Pounder, the reason became clear: Americans suck at fractions. Alfred Taubman, who owned A&W at the time, wrote about the confusion in his book Threshold Resistance:

['?up?nnis]
The top 20 comprises 13 US universities, four British and three others.
Companies do have black lists. It's not written down anywhere but it's a list of people they'd be happy to get rid of if the opportunity arises. If you feel invisible, if you're getting bad assignments, if your boss is ignoring you, or if they move your office, you're probably on it.
对学习充满热情
9.Yeah, I was a badass on my high school football team! – Because I want to be seen by others in an even stronger light than I see myself。
But the carriers are having a more difficult time over the winter holidays. About 30 percent of winter holiday flights were delayed in 2012, on top of significant delays in 2011 and 2010. You can check holiday flight statistics from the Transportation Department on its website.

Not understanding that a fourth is actually smaller than a third, many consumers eschewed the better-tasting burger in favor of the one they thought was the better deal. According to Taubman, A&W recalibrated their marketing, saying, “The customer, regardless of his or her proficiency with fractions, is always right.”

此次涵盖95个项目(去年为90个)的排行榜中,来自7个国家的9所院校为首次进入榜单。排名第41位的法兰克福金融管理学院(Frankfurt School of Finance & Management)是今年排名最高的新入榜者。这家德国学院拥有性别比例最平衡的项目之一,女性占学员总数的49%。
6. Bubloon

Getty

It didn’t last, but they gave it another shot with the “Sirloin Third Pounder” just last year. That one is gone now, too, but the mighty Quarter Pounder remains a mainstay.

Coursera Has Teamed Up With Disney and Pixar to Celebrate Soul With a Curated Selection Of Courses Aimed at Maximizing Your Creative Side

Coursera
Coursera

3. 丹·韦斯(Dan Weiss),《14》,Pi Recordings。《14》的内容如此丰富,整张专辑的作曲由鼓手丹·韦斯一手包办:细节丰富的室内乐,前卫的啸叫,新音乐无词人声与北印度音乐。相比这个宏大的音乐参照系,更令人印象深刻的是,韦斯集结了12名同行乐手,把所有音乐元素融汇为流畅的整体。
如果你有什么问题,就到我的办公室里来讨论,别把我堵在厕所里。

Passion is the fuel of life. It helps ignite our creativity and gives us a purpose in our careers, in our relationships, and even at home when we’re enjoying our favorite hobbies. And the easiest way to spark our passion is through education. In celebration of Disney & Pixar’s Soul streaming only on Disney+ on December 25, Coursera has curated a unique collection of courses for you to explore your artistic and creative interests for personal development and learn new ways to bring passion and purpose to your career.

There are six exclusive collections in all, with each containing six courses organized around a particular theme. If you’re the kind of learner who’ll be taking multiple courses, consider getting a Coursera Plus subscription, which gets you unlimited access to more than 3000 courses—including everything in the collections.

Whether you’re looking to pick up a new hobby, make a move for your dream career, or just want to learn to embrace life’s little pleasures, there’s a course here for anyone looking for a new spark. Plus, from November 20 through December 4, all of the courses in the Soul collection are free for Coursera’s Black Friday promotion. Find your perfect course collection below.

Disney & Pixar/Coursera

The Creative Life

马克?高恩洛夫(Mark Gongloff)在《赫芬顿邮报》(Huffington Post)上警告说:“一季度美国经济增长的大幅降级揭示了经济体挥之不去的疲弱,暴露了华盛顿执迷于财政紧缩的愚蠢,并给美联储最新的乐观打了一记响亮的耳光。”而随着政治局势的恶化,增长速度还会进一步放缓。
天文学家在2016年宣布,LIGO阵列检测到了两个黑洞碰撞所释放出来的引力波,证实了爱因斯坦广义相对论的关键部分。研究人员因这项发现而获得了诺贝尔物理学奖。但是研究人员的发现仍未结束:10月,科学家们监测到了两颗中子星的碰撞,不仅听到了碰撞造成的时空涟漪,而且还用性能强大的望远镜在光学上确认了这一事件。中子星的碰撞被认为是宇宙中所有重金属的来源,包括黄金和白银,LIGO的探测有助于验证有关宇宙化学形成的解释。
The U.S. Congress and the media will go berserk when Goldman announces the size of its 2009 bonus pool. But the outrage will be brief and of little lasting consequence. The 'hate Goldman Sachs' story has been running just too long.
3.葡萄牙波尔图
Disparity between the 34 cities surveyed was still greater, as the the average bonus of over Rmb15,800 in Beijing was more than triple the lowest-paying city of Shenyang, the provincial capital Liaoning located in China’s northeastern rust belt.
制造业也救不了经济。
Most entrepreneurs (78 per cent)used savings or relied on friends and family to raise all or part of their start-up funds. Angel financing was also a source for a quarter of entrepreneurs.

Creative Careers

该书反映了部分群体越来越担忧自动化可能对就业——从制造业到专业服务领域的就业——产生的负面影响。该书英国版的副标题警告了“大规模失业的威胁”,美国版的副标题则预言了“一个失业的未来”。
科学院说:“今年的诺奖关注的是经济学的一个中心问题:如何尽可能适当地匹配不同市场主体。”
Effectively strengthening environmental protection
If we ask "What salary are you looking for?" say you're flexible, or say it depends on the responsibilities of the job. Try not to name a salary unless we really push you, because that gives us a leg up in the negotiating.
[pr?s'periti]
除了北方高等商学院和巴黎高等商学院以外,高等经济商业学院(Essec Business School)、巴黎高等商业学院-欧洲管理学院(ESCP Europe)和商科联盟国际商学院(Skema Business School)分列第三、第四和第六位。
Autonomous cars: Researchers are working on devices that will automatically park your car in a parking lot without you being in, or near, the car. It will also slip a note under the wipers of the car next to it with your phone number and insurance carrier in case of any scratches.
Emerging market focused fund groups have endured a torrid year with sharply lower assets under management at Aberdeen and Ashmore. Emerging market exchange traded funds have also suffered heavy redemptions, with investors pulling $9.5bn from BlackRock’s iShares MSCI Emerging Markets and Vanguard’s FTSE Emerging Markets, according to ETF.com.

Purposeful Living

n. 按揭,抵押贷款
bent
2010年10年期美国国债收益率年终收盘报:5.0%。
Retail sales of consumer goods, a key indicator of consumption, rose 10.7 percent year on year in China last year, contributing 66.4 percent to the country's GDP, the Ministry of Commerce said earlier this month.
As for China, lack or stopped development represents the biggest risk for this country. So it is essential that we maintain steady medium-high growth of our economy and that in itself is China’s contribution to global stability.
这部电影也是为了纪念2005年电视剧发行十周年而拍摄的。

Professional Development

发行于2013年的《炫富帮》是一部语带讽刺的犯罪剧情片,记录了一帮好莱坞山高中生的冒险,他们偷到了当地名人的家里。少年们进入梅根·福克斯和帕丽斯·希尔顿这样的偶像家,偷走现金、衣服、手袋和珠宝,用来模仿杂志上让他们羡慕的奢华生活。在朋友圈炫耀战利品的照片后,他们终于被抓进了监狱。
adj. 有益的,有利的
9. HitTail
The U.S. Veterans Day holiday also coincides with other World War One-era holidays around the world, including Remembrance Day in Britain and the Commonwealth nations of Australia and Canada.
单词infection 联想记忆:
adj. 平的,与飞机有关的
I wonder if the Pelicans are in that position, too. It looks like their highest Brow-era pick will be Buddy Hield. That's not optimal.

Personal Development

13) I am often down in the dumps 0 1 2 3 4
《海底总动员2》将于2016年6月17日上映。
虽然引起了一定混乱,但维密秀的执行制作人艾德·拉泽克称赞中国合作方是“令人愉快又热情的东道主”。
Issued by the Institute of Social Security Research, Ministry of Human Resources and Social Security, the report shows that the return rate of enterprise employees' pension insurance fund reached 3.1 percent, the highest in seven years.
苹果(Apple)本周将考验客户的忠诚度、购买力以及对创新的热情,发布第一款售价高达1000美元的iPhone。
Hangzhou in Zhejiang Province and Shenzhen in Guangdong Province made the biggest progress in improving traffic with measures including vehicle restrictions and better road links, said the report.
相对而言,这一增幅超过城市居民同期平均薪资涨幅(17.4%)。
Company: BlogHer
5、低效的邮件沟通

Career Change

直到最近,Weill Cornell Medical College的科学家们至少在老鼠和猴子身上实现了这一点。这种人造视网膜,它的芯片可以将画面转换为电子信号,而它的微型投影机可以将电子信号转化为投影光线。
但是我们波士士顿波士顿咨询集团不认为中国本次改革会导致中国经济不稳定。我们相信中国经济在习主席的领导下会持续高速增长。我们相信上个星期的改革(三中全会)会确保中国经济从现在一直增长到(至少)2020年。根据我们已掌握的资料,我们预测中国经济在未来10年会增加4万亿美金(而书中说是6.4万亿。2012中国GDP为8.3万亿美金)。如果加上印度,亚洲两大国未来的增长总量会达到10万亿美金。在此期间,中产阶级会迅速膨胀,进而增强对经济增长的乐观态度。当然,没有人能完美地预测未来,在我们的近期的一本关于中国和印度经济发展的书中(《Trillion Prize:Captivating the Newly Affluent in China and India》),我们也描述了一些经济增长缓慢的例子。不过总体上我们还是对中国的未来保持乐观态度。
['depjuti]
扎实推进新型城镇化。
《伯德小姐》
swift
在可预见的未来,我国会见证第三产业的繁荣发展。该报告称,相关专业,包括法律、新闻传播和管理学,预计将扮演更重要的角色。
这条推文也是今年人们“点赞最多”的推文,收获的赞达459万个。
n. 支柱,

Stream Disney & Pixar’s Soul December 25 only on Disney+, and learn more about Coursera Plus here.

20 Thanksgiving Facts to Liven Up Your Meal

Share these Thanksgiving facts in between mouthfuls of pumpkin pie.
Share these Thanksgiving facts in between mouthfuls of pumpkin pie.
Element5 Digital, Unsplash

While you’re gathering with loved ones this Thanksgiving—whether in person or over Zoom—you may find yourself making small talk family you haven't seen in a while. These 20 facts are sure to keep them fascinated until it’s time for the feast to begin.

1. There’s a connection between Thanksgiving and “Mary Had a Little Lamb.”

Writer Sarah Josepha Hale is credited with the 1830 poem "Mary's Lamb," which was eventually turned into the famous children's song. (Whether she was behind the entire poem is still debated.) But although the tune has been a childhood favorite for well over a century, it's arguably not even Hale's most important contribution to the United States. As a native of New Hampshire, Hale had grown up with Thanksgiving festivities and was dismayed the holiday wasn't federally recognized. When she became editor of Godey's Lady's Book, she used her platform to write editorials and articles about the celebration, and also lobbied the government to declare an official holiday.

Hale used the outbreak of the Civil War to push even harder for a national day of Thanksgiving, thinking that setting aside one day for the entire country “would be of great advantage, socially, nationally, [and] religiously.” Abraham Lincoln agreed, and in 1863 he released an official proclamation that made Thanksgiving the final Thursday in November.

2. Not everyone thought Thanksgiving was a great idea.

Even the thought of pumpkin pie couldn't sweeten some people on the idea of Thanksgiving. 272447, Pixabay

When Lincoln declared the national holiday again in 1864, a Confederate editorialist from Richmond took the opportunity to insult both the Yankees and the recently re-elected Lincoln, saying: “This is an annual custom of that people, heretofore celebrated with devout oblations to themselves of pumpkin pie and roast turkey.”

3. For a short time, “Franksgiving” existed.

With only two exceptions, later presidents would follow Lincoln’s tradition of declaring the final Thursday in November Thanksgiving—until 1939, when Franklin Delano Roosevelt bumped it up a week in response to pressure from American retailers. You see, many people don't start holiday shopping until after Thanksgiving, so when the final Thursday coincided with the last day of the month, it cut the holiday shopping season—and sales—short. Though the calendar change made retailers happy, it angered FDR's opponents. Conservative states refused to acknowledge the holiday they referred to as "Franksgiving," continuing to give thanks on the last Thursday of the month. The split continued until a compromise was reached, and FDR signed legislation that made the fourth Thursday official.

4. Thomas Jefferson wasn’t a fan of Thanksgiving.

Until Lincoln standardized the date and tradition of Thanksgiving proclamations, presidents were far more haphazard in declaring it. George Washington issued Thanksgiving proclamations and John Adams issued proclamations for fasting and prayer. But Thomas Jefferson didn’t. At the time, Thanksgiving was very closely tied with religion and prayer, and Jefferson was a staunch supporter of the separation of church and state. In a letter to Reverend Samuel Miller in 1808, Jefferson wrote,

5.射击类比赛项目
对于上周有媒体称三星和黑莓正在进行收购洽淡的报道,两家公司都迅速予以否认。但全球最大的智能手机厂商为何愿意付出传闻中的75亿美元高价,来收购一家盛年不再的加拿大技术公司呢?答案是:因为后者持有丰富的知识产权——尤其是在前景光明的安全创新领域。
8. 赤脚能够提高记忆力
James Bond 23 may still be quite a ways away from actually happening, as star Daniel Craig is commited to three chapters in the Millennium Trilogy, starting with the currently in-production The Girl with the Dragon Tattoo. There is currently no talk of hiring someone else to play James Bond, but if Craig is to reprise the role a third time, we still won't see James Bond 23 until 2014 at the earliest.
Striking a balance may take a while, but working toward this list as a goal for starting your company will make the difference. How an owner feels about progress and how quickly a business can be up and running — and feeding that bottom line — will swiftly feel the impact.
['k?midi]
单词mortality 联想记忆:
欢迎来到英国,不过在我开始介绍之前请先接受我们的道歉。你们在入境检查时等了4个小时的噩梦本不应该是英国轻视外国人的象征。这只反映了英国在一项如此重要的赛事来临时对旅游基础建设的投入严重不足。换句话说,是英国政府怠慢了你们。别不开心,政府对我们也不咋地。
昨日公布的一项调查显示,就像全国观众在电视机前所看到的一样,买球票来场边观战的,绝大多数是白人和富人。
While a way must be found to aggregate those views, it will always be defective.
But top managers at companies in the fields of scientific research and technology services saw their pay decrease by 4.2%.
This year, the average sales price for an apartment in New York City topped $1 million, a milestone with far-reaching implications. As the city’s population soars, prices and buildings are rising in neighborhoods that missed the last housing boom.

5. The first Thanksgiving feast looked very different from what we’re used to.

There was no cranberry sauce, no mashed potatoes, no sweet potatoes—and possibly no turkey. Some historical documents that recorded that first Thanksgiving have survived, so we know the Wampanoag brought deer. Wild turkey may have been part of the menu, but certainly not a focus or a centerpiece like it is today. Instead, they likely dined on passenger pigeons, swan, eel, lobster, clams, and mussels. Side dishes may have included corn, beans, and vegetables like turnips and squash.

6. There were no balloons at the first Macy’s Thanksgiving Day Parade.

The 40-to-75-foot brightly colored character balloons are a hallmark of the Macy's Thanksgiving Day Parade these days, but when the parade debuted in 1924, there was not a single balloon in sight. Instead, there were nursery rhyme-themed floats, a visit from Santa Claus, and real animals borrowed from the Central Park Zoo. The first character balloon—Felix the Cat—was introduced in 1927. The next year, newspapers announced that the helium-filled balloons would be released at the end of the parade. They were fitted with a special release valve so that around a week later they would come back to the ground and members of the public could send them to Macy’s for a reward.

7. To promote his state as the birthplace of Thanksgiving, a senator appeared on The Tonight Show dressed like a pilgrim.

Not everyone believes the first Thanksgiving took place in Plymouth. On December 4, 1619, a ship called the Margaret landed in what is now Virginia. Captain John Woodlief documented the day as one that must be celebrated “yearly and perpetually kept holy as a day of Thanksgiving to Almighty God"—and the settlers did, until many of them were slaughtered by the Powhatan in 1622. More than 300 years later, Virginia Senator John J. Wicker, Jr. spent much of the 1960s pushing his state as the birthplace of the first Thanksgiving, even appearing on The Tonight Show dressed as a pilgrim.

8. The Turducken’s history goes beyond Thanksgiving.

John Madden may have popularized the practice of stuffing a chicken into a duck and the duck into a turkey. But he certainly didn't invent the idea of meat nesting dolls. The practice goes all the way back to at least 1774, when an edition of the book The Art of Cookery documented a "Yorkshire Christmas Pie" that involved stuffing pigeon, partridge, fowl, and goose into a turkey. Even more elaborate examples followed, including an 1807 creation called the "roast without equal" by Alexandre Balthazar Laurent Grimod de La Reynière; it included up to 17 different birds. The tradition eventually found its way to New Orleans, which is where Madden enjoyed his first turducken experience. "It smelled and looked so good," Madden told The New York Times in 2002. "I didn't have any plates or silverware or anything, and I just started eating it with my hands.'' He began promoting the dish on-air, and the legend was born.

9. You probably can’t carve your Thanksgiving turkey as fast as Paul Kelly.

Kelly, a British turkey producer, is the Guinness World Record holder, with a warp-speed time of 3 minutes and 19.47 seconds. He also holds the turkey plucking record, besting even Gordon Ramsay: Kelly plucked three birds in 11 minutes, 30.16 seconds, while Ramsay came in a close second at 11 minutes, 31.78 seconds.

10. Thanksgiving Eve is one of the biggest drinking nights of the year.

After a night at the bars, he probably didn't feel as enthusiastic on Thanksgiving morning.MabelAmber, Pixabay

Forget New Year's Eve. According to the Wall Street Journal, "Blackout Wednesday" is the top drunk-driving night in many parts of the United States. The unfortunate phenomenon is likely due to college students (and other people who are home for the holidays) catching up with old friends the night before their family gatherings. In 2012, Mothers Against Drunk Driving reported that there are more drunk driving deaths at Thanksgiving than at Christmas.

11. "Jingle Bells" was originally a Thanksgiving song.

We may associate the cheerful song with Christmas these days, but when James Lord Pierpont wrote it in the mid-19th century, he likely intended it to be sung at Thanksgiving. The tune was originally called "One Horse Open Sleigh." While the transition from one holiday to the other is a little fuzzy, one thing's for sure—"Jingle Bells" was firmly in the Christmas lineup by December 16, 1965, when astronauts Wally Schirra and Thomas Stafford played it on a harmonica while in orbit on Gemini 6, making it the first song played in outer space. The pranksters launched into the song after announcing that they had spotted a UFO of some sort.

12. Your family doesn’t want to talk politics at Thanksgiving dinner.

According to the 2017 Meyocks Thanksgiving Survey, 36 percent of people say politics should be avoided at Thanksgiving. If you have a relative who won't leave the subject alone, Lizzie Post, co-president of the Emily Post Institute and great-great-granddaughter of Emily Post, advises that it's best to say, "I would really love to get away from politics at the Thanksgiving table this year."

13. There’s a reason the Detroit Lions and the Dallas Cowboys always play football on Thanksgiving.

Spoiler alert: It was all a marketing scheme. When the Lions franchise moved to Detroit, Michigan, from Portsmouth, Ohio, in 1934, the citizens of Detroit weren't as excited to get a team as you might think—because they already had one, baseball's Detroit Tigers. In an attempt to get the city excited about its second team, owner George Richards came up with the idea of having a game on Thanksgiving. Because he was well-connected, Richards managed to convince NBC to broadcast the game on 94 stations across the U.S. It worked: The Lions filled the stadium to capacity and had to turn fans away at the gate. When the Dallas Cowboys picked up on the marketing scheme in 1966, fans broke the attendance record, and both teams have upheld the Turkey Day tradition nearly every year since.

14. The way we depict pilgrims is all wrong.

The black outfits, white collars, and buckled hats aren’t accurate. The actual pilgrims wore trousers, shirts, and dresses of various colors. Women sported colors like red, earthy green, brown, blue, violet, and gray. Men preferred white, beige, earthy green, brown, and black, but we also have evidence that one of the dlders, William Brewster, wore a red vest and a purple vest. The way the Native Americans are depicted is also misleading: "[They] certainly didn't go around in the chilly New England autumn half-naked," said Laurence Pizer, the former director of Pilgrim Hall Museum in Plymouth, Massachusetts.

15. "Unthanksgiving" is celebrated every Alcatraz Island.

Every year, indigenous people and their supporters gather at Alcatraz for a sunrise service where they give thanks for the survival of their people. The event was originally founded in 1975, partially in response to the story we're told about Pilgrims and indigenous people living in harmony. "That's not what happened and we know it," says Andrea Carmen, the executive director of the International Indian Council. But over time, the group has adopted a different outlook. "The message of Unthanksgiving doesn't convey the true feeling of indigenous people," Carmen told the East Bay Express, "which is to give thanks every day for our survival, and the survival of the natural world, and the courage of our ancestors who fought and struggled and resisted to keep our culture alive for us." Now more properly called the Indigenous Peoples Sunrise Ceremony, events include traditional dances and a prayer to the rising sun.

16. There’s a Thanksgiving wine.

Beaujolais Nouveau, a fruity red wine from the Beaujolais region of France, is annually released on the third Thursday of November, also known as Beaujolais Nouveau Day. The release date has become quite the event in Paris, where people have competed since the 1950s to see who can get the first bottles from Beaujolais to Paris. Marketers in the U.S. have used the November release date to pair the wine with the holiday, recommending Beaujolais as a terrific match for turkey.

17. Butterball isn’t the only turkey hotline you can call for help with your Thanksgiving feast.

These turkey hotlines can help home cooks avert a Thanksgiving feast fiasco.A-Ray, Pixabay

The Butterball Turkey Talk-Line is famous for the calls it gets from uncertain cooks on Thanksgiving. But 1-800-BUTTERBALL isn't the only game in town. If you can't reach any of the 50+ Butterball experts, you can also call the following numbers:

  • And while you are at it, don't forget to celebrate the imperfections. While on a 10-day trek in the Himalayas, I learned that imperfections are beautiful too. The rough edges of the mountains, the heavy hail storms in the middle of the afternoon, were "inconvenient" but added to the beauty of the trek. I am acutely aware now that in my pursuit of perfection at work, I have often failed to recognize that imperfections are also a core part of our identity that needs to be preserved and not always changed.
  • 智能家居变革“从手控到声控”
  • 4. Adidas. Brand love: 35% / Rank 25

18. At one point, you could have called Julia Child for Thanksgiving dinner help.

Who needs a turkey hotline when you have Julia Child herself as a resource? During the 1970s and '80s, Child's number was publicly listed in the phone book, so enterprising home chefs took it upon themselves to dial her digits when they were having cooking troubles on Thanksgiving. Though she could have left her number unlisted or simply unplugged her phone on high-traffic days, Child refused. She always answered the phone, and, most of the time, she just told them whatever they needed to hear so they could chill out and enjoy their holidays, including to simply serve the turkey cold.

19. The most popular Thanksgiving dishes may surprise you.

According to Google’s 2017 list of the most popular Thanksgiving side dishes in every state, people’s dinner plates may look pretty different. While favorites like stuffing, green beans, sweet potatoes, and pecan pie make many lists, there are also a few surprises. If you live in South Dakota or Oregon, don't be surprised to find Ambrosia salad on the table. Ohio is particularly fond of seven-layer salad, while sausage stuffing is on the menu in Connecticut. Arizona prefers pumpkin roll, while New York can't do without acorn squash.

20. Black Friday isn’t named for the day businesses got back into the black.

You've probably heard the tale that the massive amounts of shopping that take place on Black Friday is the day that many businesses finally make the financial flip from being in the red to being in the black. In reality, the term dates back to the 1950s, when the Philadelphia police used it to refer to the day after Thanksgiving, which was also the day before the annual Army-Navy football game. Local retailers tried to take advantage of the crowds by having sales and calling it “Big Friday,” which resulted in utter madness in the stores. People used the mayhem to shoplift, so between the extra traffic, crowd control, and arrests, the police were not too happy about having to work some pretty serious overtime—hence the name. By the 1980s, the discounts and super sales started creeping across the nation.